Funding Circle Partners with TNT Sports for Exciting New Brand Integration

Overview of the Partnership

On October 24, 2025, Funding Circle will officially launch an innovative partnership with TNT Sports, marking a significant advancement in sports marketing. The collaboration includes in-show brand integrations during the live coverage of high-profile events, including the Gallagher Premiership Rugby (PREM). Additionally, Funding Circle will create three custom co-branded commercials featuring members of TNT Sports’ esteemed presentation team.

Highlights of the TNT Sports Lineup

This partnership arrives during an exciting season of world-class sports on TNT Sports. Starting on November 1, viewers can enjoy all 23 Quilter Nations Series rugby matches, kicking off with England vs. Australia at Twickenham. Additionally, TNT Sports will continue its extensive coverage of the Gallagher PREM Rugby, host early Premier League Saturday kick-offs, and offer complete coverage of the upcoming NRMA Ashes Series, beginning in Australia on November 21.

Mike Rich’s Insights on the Partnership

Mike Rich, Group Senior Vice President of Ad-Sales and Brand Partnerships for the UK and Ireland and International at Warner Bros. Discovery, shared his enthusiasm about the collaboration:

“Partnerships like this enhance our sports storytelling and enable us to deliver top-notch content that resonates with fans. Attracting esteemed partners like Funding Circle is a testament to the strength of our sports portfolio.”

Rich emphasized that Funding Circle will gain access to one of the most engaged sports audiences in the UK and Ireland, maximizing brand awareness through the creation of bespoke content.

Funding Circle’s Vision

Alexander Allen, the UK Managing Director at Funding Circle, highlighted the transformative impact of this partnership on the company:

“This collaboration signifies a pivotal moment for Funding Circle. Beyond reinforcing our commitment to Gallagher PREM Rugby, we are expanding our visibility to diverse audiences through the comprehensive TNT Sports portfolio.”

This increased exposure places Funding Circle in front of many small and medium enterprise (SME) owners, which is vital for the company’s mission to provide impactful financial support.

Commentary from PHD Partnerships

Bobby Breen, Partnerships Account Manager at PHD, expressed pride in facilitating this groundbreaking collaboration:

“We’re thrilled to be involved in this innovative partnership between Funding Circle and TNT Sports, combining the influence of sports with the ethos of small business.”

How to Watch TNT Sports

TNT Sports is readily accessible on significant TV platforms, including EE TV, Sky, and Virgin Media. For streaming, viewers can access TNT Sports content through discovery+, which offers live coverage of some of the world’s most celebrated sporting events alongside a rich catalog of original documentaries.

About TNT Sports

TNT Sports showcases an exclusive lineup of live sports, featuring events such as the Premier League, FA Cup, UEFA Champions League, and more. With high-definition channels and exceptional streaming options, fans can experience their favorite sports like never before.

Key Offerings

• Extensive Coverage: Premier League, Rugby, Cricket, and more.
• Multiple Channels: Up to four channels available in high and standard definition.
• Ultimate Viewing Experience: Optional UHD picture and Dolby Atmos sound for selected events.

About Funding Circle

Funding Circle (LSE: FCH) stands out as the UK’s leading SME finance platform, having facilitated approximately £16 billion in credit to over 110,000 businesses since its establishment in 2010. The company is committed to supporting SMEs by offering agile financial solutions through innovative technology and a personalized approach.

Funding Circle’s Commitment

• For Borrowers: Delivering superior customer experiences with quick access to essential funding.
• For Investors: Providing an alternative asset class in an underserved market, ensuring robust returns.

This partnership between Funding Circle and TNT Sports signifies a fusion of sports and business finance, extending Funding Circle’s reach and creating unique opportunities for SMEs throughout the UK and Ireland.