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You are at:Home»Advice»Empowering Women: A Guide for Financial Advisers
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Empowering Women: A Guide for Financial Advisers

essexfinancialadviserBy essexfinancialadviserOctober 17, 2025003 Mins Read
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Understanding the Gender Gap in Financial Confidence and Planning for Couples in the UK

Introduction

Recent insights from LV=, a specialist in investment, protection, and retirement, have unveiled a significant gender disparity in financial confidence among couples in the UK. This disparity is particularly pronounced when facing the financial implications of losing a spouse. As these findings demonstrate, addressing these gaps is crucial for both financial advisers and clients alike.

The Confidence Divide in Financial Management

Financial Assurance Among Partners

A staggering 62% of men in relationships feel confident managing their partner’s financial affairs, compared to only 47% of women. This disparity suggests a long-standing gender gap in financial preparedness and security, highlighting the need for effective financial education and resource allocation for both men and women.

The Importance of Investment Planning

LV=’s Wealth and Wellbeing research reveals that nearly 46% of UK women do not plan to pass on their wealth through investments. In contrast, only 36% of men share this reluctance. This hesitance among women may stall their long-term financial growth and the preservation of their legacy. Financial advisers play a critical role in empowering their clients to recognize the importance of strategic investment, particularly in an ever-evolving economic landscape.

Gaps in Financial Knowledge

Familiarity with Partner’s Financial Information

Despite many couples being aware of some financial details, there remains a significant lack of understanding regarding vital financial components. For instance, while 59% of respondents know their partner’s bank accounts and 58% are aware of utility providers, only 40% can identify their partner’s pension arrangements, and a mere 36% are aware of mortgage obligations. This knowledge gap underscores the necessity of open and proactive conversations about finances among couples, ideally before challenges arise.

The Role of Financial Advisers

Couples working with a financial adviser report a significantly higher confidence level in estate planning—64% compared to 52% of those without an adviser. This figure reaffirms the value of professional guidance in navigating intricate financial decisions, offering reassurance for both partners in a relationship.

Strategies for Encouraging Engagement

Tailored Approaches for Couples

Gwen Haggo, LV= Savings and Retirement Sales Director, emphasizes the pivotal role advisers play in fostering inclusive discussions about financial goals and the realities of life after loss. Engaging women earlier in the advice process and customizing approaches to the needs of both partners can significantly enhance financial confidence and preparedness for future challenges.

Emphasizing Lower-Risk Investment Solutions

Financial behaviour studies reveal that women, often more cautious about investing, can benefit from options such as smoothed funds and lower-risk solutions. These strategies can offer a stable investment journey, effectively aiding in wealth preservation and intergenerational planning.

Conclusion

In light of the insights from LV=, it is clear that addressing the gender disparities in financial confidence and knowledge is vital for UK couples. Encouraging proactive engagement around financial discussions and fostering clear communication can significantly benefit couples and help them achieve their financial aspirations, both in the present and for future generations.

Call to Action

Financial advisers should take the initiative to engage clients in meaningful discussions about investments, estate planning, and overall financial health. By doing so, they can help close the gender gap in financial confidence and ensure that both partners are well-prepared for whatever the future holds.


By utilizing data-backed strategies and fostering open communication, we can pave the way for a financially secure future for all individuals, regardless of gender.

Advisers Empowering Financial Guide Women
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